河北，谁没听过？就在地图正中间。说起来，谁都知道那是连接南北的大通道，没错！从古到今，河北的位置就没怎么挪过，一直是国家的重点区域。东边是渤海，北边邻...
2025-09-26 0
China drafts micro-drama rules as users hit 696 million
热点资讯
2025年09月26日 21:36 3
admin
by ZHANG Qiannan
China's broadcasting regulator said on Thursday it is drafting new rules to tighten oversight of the country's booming micro-drama industry, as the number of users hit 696 million by July.
The National Radio and Television Administration (NRTA) said it is preparing a Micro-Drama Management Regulationthat will introduce a tiered system of oversight and create a stronger legal basis for the sector. Micro-dramas are short, serialized dramas streamed on mobile platforms, often just a few minutes per episode.
China's micro-drama market was valued at more than 50 billion yuan (about US$7 billion) in 2024 and is expected to grow further this year. Speaking at a State Council briefing on the 14th Five-Year Plan (2021–2025), NRTA deputy chief HAN Dong said the regulator has backed more polished, higher-budget productions while 14 provinces have rolled out subsidies and other support measures.
Authorities have also stepped up crackdowns on low-brow content including exaggerated plotlines, cliched "domineering boss" characters and sensationalist titles.
During the current Five-Year Plan period, exports of Chinese audiovisual content rose more than 40%, with overseas revenue now topping US$63 billion annually. More than 300 Chinese micro-drama apps are available overseas.
Several titles have gained traction abroad. Welcome to Maile Villagelifted Kenya's Citizen TV audience by 135% after its debut. TheBabyBusanimation has attracted 220 million overseas users with 39 billion annual views, while the reality showSisters Who Make Waveshas been successfully adapted in Vietnam. Meanwhile,My Altaybecame the first Chinese drama to compete in the main section of the Cannes International Series Festival.
The NRTA is also revising broader TV drama rules, aiming to cap actor pay, curb the use of blacklisted celebrities - entertainers barred from appearing due to legal or ethical violations - and step up training for writers and producers, Han said.
相关文章
- 详细阅读
-
两性关系：同居后，大部分女性通常忍受不了，男性这三种行为详细阅读
在两性关系中，同居之后，女性往往会更加敏感和关注双方日常的相处模式。许多研究及心理咨询案例表明，大部分女性在同居后，比恋爱阶段更容易无法忍受男性以下三...
2025-09-26 0
-
创业板指跌幅扩大至1%详细阅读
创业板指跌幅扩大至1%，沪指跌0.33%，深成指跌0.76%，游戏、消费电子、光刻机、医药等板块跌幅居前，两市下跌个股超2500只。（AI生成）...
2025-09-26 3
-
早料到菲方会来这一招：中国驻菲大使离任，马科斯当众送他一句话详细阅读
2025年9月，中国驻菲律宾大使黄溪连即将离任。作为一位任期长达六年的资深外交官，他的告别本应是一场体面的外交礼仪，但菲律宾总统小马科斯却在这一场合上...
2025-09-26 3
-
China drafts micro-drama rules as users hit 696 million详细阅读
by ZHANG QiannanChina's broadcasting regulator said on Thursday it is draft...
2025-09-26 3
- 详细阅读
-
中方连续两天出手，130万吨大豆运往中国，特朗普这次又败了一局详细阅读
中国两天采购20船阿根廷大豆，特朗普这次又败了一局。美议员气炸：阿根廷背刺我们！中方这一举动，可以说给美国的大豆行业带来了沉重打击。英国路透社9月23...
2025-09-26 3
-
新华社权威速览·非凡“十四五”｜ 民生为大！人力资源社会保障工作成绩单来了详细阅读
“十四五”以来，百姓就业、社保等民生事项有了哪些新保障？带来哪些新便利？收获哪些幸福感？人力资源社会保障部26日介绍“十四五”时期就业和社会保障工作高...
2025-09-26 1
发表评论